With the conclusion of the festivities at Cannes Lions 2025, Canada can take pride in a solid showing from day one through five. While it may not have beaten the record-breaking 66-Lions-haul of 2024, nevertheless, the country’s agencies can still stand tall, having collectively added an additional 26 pieces of hardware to various office shelves. Additionally, Rethink was ranked second in the Independent Network of the Year evaluations, with its Toronto office securing the exact same rating in the Independent Agency of the Year scoring.
An honourable mention goes out to Airbnb’s ‘Icons’ and ‘UP House’ campaigns (Bronze Lion in the Media, PR, and Brand Experience & Activation, as well as a Bronze Lion in Media, respectively). While they’re not officially included on this list, their entrant company was Weber Shandwick, which listed its Toronto office alongside San Francisco, Los Angeles, Seattle and Atlanta in the submission sheet for both of them. As such, one might make the case that technically, Canada finishes the year with a grand total of 30 Lions.
So, to put all the critical information in one spot, including credits, we assembled this list to track the winners, be they Bronze, Silver, Gold or Grand Prix. Read more below!
Cannes Lions 2025 Health & Wellness Winners
Gold Lion and Bronze Lion - The Count
FCB Toronto and SickKids Foundation
Bronze Lion - The Trial (Film)
Klick Health and All* In Action Fund
Cannes Lions 2025 Outdoor Winners
Silver Lion - Balikbayan Magic
VML Canada and Coca-Cola
Bronze Lion - Trollboards
Courage and Skyscanner
Bronze Lion - See My Name
Rethink and Molson Coors
Cannes Lions 2025 Entertainment Winners
Silver Lion - Can’t Unsee It
Rethink and Kraft Heinz
Cannes Lions 2025 Entertainment Lions for Music Winners
Bronze Lion - The Last Timbit
GUT Toronto and Tim Hortons
Cannes Lions 2025 Entertainment Lions for Sport Winners
Silver Lion and Bronze Lion - Paid Through Parents
Rethink and Molson Coors
Cannes Lions 2025 Film Craft Winners
Bronze Lion - The Count
FCB Toronto and SickKids Foundation
Bronze Lion - 18 Months
Klick Health and Second Nurture
Cannes Lions 2025 Direct Winners
Gold Lion and Silver Lion - u up?
Rethink and IKEA Canada
Bronze Lion - Most Likely To
Ogilvy Toronto and Dove
Cannes Lions 2025 Media Winners
Gold Lion - Can’t Unsee It
Rethink and Kraft Heinz
Bronze Lion - Sleep with Rain
Critical Mass and AT&T Business
Cannes Lions 2025 Social & Creator Winners
Gold Lion and Bronze Lion - u up?
Rethink and IKEA Canada
Bronze Lion - Four Seasons Baby
We Are Social Canada and Four Seasons Hotels and Resorts
Cannes Lions 2025 Creative Commerce Winners
Silver Lions - u up?
Rethink and IKEA Canada
Cannes Lions 2025 Creative Effectiveness Winners
Bronze Lion - Heinz Ketchup and Seemingly Ranch
Rethink and Kraft Heinz
Cannes Lions 2025 Sustainable Development Goals Winners
Bronze Lion - Wildfire Watchtowers
Publicis Canada and Rogers
Cannes Lions 2025 Film Winners
Silver Lion - The Count
FCB Toronto and SickKids Foundation
Silver Lion - Love Captured
Klick Health and The Exodus Road
Bronze Lion - 18 Months
Klick Health and Second Nurture