Sprite's Slow-Mo Social Campaign

To introduce Sprite Israel’s new tag line - ‘Refresh it’ -  BBR Saatchi & Saatchi set up special booths along Israel’s beaches, equipped with Facebook-connected slow motion cameras that filmed consumers getting hit in the face by water balloons. The slo-mo videos were instantly uploaded to the consumers’ facebook pages, and the ones with the most views won prizes.

 

 
 
Credits:

Client: Sprite Israel

Advertising Agency: BBR Saatchi & Saatchi, Israel

CEO: Yossi Lubaton

Chief Creative Officer: Nadav Pressman

VP Digital: Maayan Tirangel

Creative Director: Amir Ariely

Digital Creative Director:  Oded Lavie

Copywriters: Tomer Gidron & Eran (Shushu) Spanier

Art director: Aia Bechor

Account Group Head: Nir Federbush & Hagai Leeran

Account Supervisor: Yogev Weiss

Account Executive: Ziv Mishan

VP Planning: David Kosmin

Planner: Rachel Friend

VP Production: Dorit Gvili

Agency digital producer: Erez Nativ

Promotion: Promarket