Spotify Launches Official Cannes Beach Headquarters

Today, Spotify reveals Spotify Beach, the brand’s official seaside headquarters at Cannes Lions International Festival of Creativity.

Check out Spotify Beach, an array of exhibits and interactive supersize phones give visitors a real, tangible experience where creator programs, cultural playlists (including Rise, Viva Latino, Rap Caviar, Hot Country, and Spotify Singles) are highlighted.

In addition, the Beach spotlights some of the following interactive ad solutions:

Discovery Tool Demographics Module explores country-level insights filtered by age group and gender for free users in over 60 markets.

Audience Segment Explorer offers country-level insights filtered by audience segment for Free users in over 20 markets.

Genre Explorer taps into audience insights through the lens of genres, allowing our partners to search over 1,500 genres to get a deeper understanding of who is listening.

Ad mixer builds an audio-sponsored session or overlay ad in real time, manipulating voiceover, vertical video, soundtrack and overlay images, copy, and buttons.

 

The beachside perch is an inspiring backdrop for the artists and performances that will be hosted on Tuesday and Wednesday evenings.

Spotify CMO Seth Farbman said, "Our activation at the new Spotify Beach location spans a week of performances, panels, meetings, and immersive experiences to highlight our narrative and offerings".