Spotify Interactive Fan Experience Transforms into THE RAVE for Squid Game 2

The Department, an award-winning immersive agency, creating large-scale experiences for launches, activations and events, have collaborated with Netflix’s SQUID GAME 2 to create THE RAVE. Their work combines cutting-edge technology with humanising theatrics to deliver 360 degree, audience-centric and integrated brand experiences, as seen here in their latest work.

In celebration of Netflix’s new SQUID GAME 2: THE RAVE, The Department took on the task of transforming Spotify’s interactive fan experience at Drumsheds in London.

Produced by Katrina Usevičiūté, with UX design by Martin Ocheng, the unique visuals responded to raver’s movements, immersing them in the world and driving them to the Squid Games’ official playlist on Spotify.

Mal Lynch captured the content and showcased the fun and the action at the experience.