Spinal Research Spreads Messages of Hope with Hard-Hitting Campaign

In line with Super/Man: The Christopher Reeve Story documentary launching today, Spinal Research charity has run a powerful and emotive OOH campaign across the UK in October. krow Group, part of MISSION, created the campaign to raise awareness of the ability to reverse paralysis whilst encouraging donations to help achieve and fuel hope for ground-breaking research.

Working on a pro bono basis, krow Group, part of MISSION was tasked with emphasising the power of donations to the public in accelerating the delivery of revolutionary treatments for those with spinal cord injuries. This has culminated in a hard-hitting OOH campaign educating people that paralysis is no longer a life sentence. The campaign also provides people with the opportunity to donate via the OOH.

The creative shows words such as ‘impossible’, ‘irreversible’ and ‘hopeless’ altered by brightly coloured spray paint to ‘possible’, ‘reversible’ and ‘hope’. By transforming the words, the striking posters intend to show the public the groundbreaking potential of paralysis being undone.

The OOH campaign has been displayed on 161 digital posters across London and other major cities in the UK. The imagery has also been rolled out across different social media platforms including Facebook, Instagram and YouTube.

Tara Stewart, chair, Spinal Research Charity commented, “They say the mark of intelligence is taking complicated things and making them simple and that's exactly what the team at krow Group part of MISSION did with this campaign. They received a complex brief and turned it into a simple yet hard-hitting idea that translates into every medium. The creative highlights the progress made in an area once deemed incurable, emphasising that new research is shifting the spinal cord injury narrative from despair to possibility. It’s a compelling way to convey that what once seemed unattainable is now within reach, and to encourage further donations to achieve it."

Dylan Bogg, chief creative officer of MISSION Group shared, “Reversing paralysis sounds like the stuff of Sci-fi – but it’s now possible. It was an amazing experience to work with the inspirational team at Spinal Research and to help educate the nation about their groundbreaking work.”