Spectrum Appoints VCCP as Lead Creative Agency
Spectrum has announced the selection of VCCP as its new lead creative agency and Horizon Media as its media agency of record. The new agency partnerships mark a pivotal step for Spectrum as it unifies its brand communications across all its residential and commercial lines of business in the highly competitive broadband, wireless and video marketplaces.
As Spectrum continues to evolve its 'Life Unlimited' brand vision and its product offerings to deliver meaningful value, innovation and connection for all its customers, VCCP and Horizon Media will collaborate to deliver an integrated, customer-centric storytelling and media approach that will bring a singular voice to multiple audiences, across all channels and customer touchpoints.
“Connectivity is more important than ever, and we are entering a new chapter by unifying our messaging to resonate with many audiences in new and inspiring ways, across all media platforms,” said Sharon Peters, executive vice president, chief marketing officer for Spectrum. “VCCP’s experience and unique creative approach will elevate our ability to communicate our transformative vision for the future and bring to life the full breadth of our broadband, wireless and entertainment offerings. Horizon Media’s strategic media expertise will help us amplify our broader mission to provide seamless and high-quality experiences for customers and communities across America.”
Spectrum’s collaboration with VCCP and Horizon Media underscores the Company’s focus on delivering cohesive messaging across all platforms and customer segments and spotlighting how its seamless connectivity and entertainment products improve the lives of its customers, from families watching their favourite shows and interacting online, to small neighbourhood shops and entrepreneurs using Spectrum to grow their business, to powering some of America’s largest companies with advanced technology. Spectrum is the #1 TV provider in the nation, delivers the fastest and most reliable Internet and is the nation’s fastest-growing Mobile provider. With its industry-leading customer commitment, Spectrum also is one of America’s Best Customer Service companies, according to USA Today.
“Spectrum has an incredibly inspiring vision for the future of connectivity,” said Brett Edgar, US CEO, VCCP. “They bring a much-needed philosophy and approach that puts customers first and delivers unparalleled value across all their lines of business. We are thrilled to be partnering with them during this pivotal moment for their industry. We can’t wait to help Spectrum tell their story in ways that foster deep customer engagement and loyalty.”
“With its industry-leading customer commitment and broadband, wireless and video products, Spectrum is creating a new vision of what a connectivity company means to its customers,” said Bill Koenigsberg, CEO and founder, Horizon Media. “We are excited for this partnership which unleashes our technology and data platform blu., as well as our vast media expertise and insights, to drive Spectrum's strategic goals and connect with its customers across all channels in this rapidly evolving media landscape.”
The new agencies bring deep experience in the consumer product sectors, with a track record of delivering breakthrough creative and data-driven media strategies. VCCP is a global independent creative network with offices in New York, London, Prague, Madrid and Singapore, and is known for its integrated, challenger approach; delivering impactful and effective work that drives long-term success for its partners. Horizon Media is the largest independent media agency globally, with offices in New York, Los Angeles and Toronto.
Spectrum’s transition to the new agencies is underway, with the first campaigns expected to launch later this year.
