Special Ranked #6 Most Effective Agency in the World

Effies Worldwide ranks marketing and advertising effectiveness across agencies from all parts of the world. The annual Effie Index analyses over 4,000 worldwide finalist and winner data to identify and rank the most effective agencies. 

 

Special was also the only New Zealand agency to make the world’s ‘Top 50’ agencies.  

 

Special founder and CEO Tony Bradbourne said, “It’s great to be recognised as one of the best in the world, from the very edge of the world. It’s a hard-earned result built on the success of Special campaigns that have seen Partners Life and Contact Energy recognised as doing the most effective marketing in the world in their respective categories of Life Insurance and Energy and Kiwibank delivering the most effective financial services marketing in New Zealand”.

 

“In terms of three companies from New Zealand really setting the bar high and doing some of the best marketing in the world, it’s hard to go past those three. Hats off.”

 

The recognition comes off the back of Special’s recognition as ‘Most Effective Independent Network in the World’ by WARC this year, as well as being named New Zealand Creative Agency of the Year, Integrated Agency of the Year and Independent Agency of the Year at the 2023 Campaign Asia Agency of the Year Awards. 

 

Partner and chief strategy officer Rory Gallery added, “We’re driven by the ambition to be the best creative network globally, underpinned by strategy to create effective work. And, it goes without saying, we wouldn’t be able to celebrate this recognition without brave and collaborative clients who put their trust in us.” 

 

Special started in Auckland over 15 years ago, before expanding to Sydney, Melbourne, Los Angeles, Wellington, London and New York. Special now has eight offices globally and has an effective business model that breaks down the silos between advertising, design, media, PR, digital, and innovation.