Special PR Named Large PR Agency of the Year

Special PR has been named the large PR agency of the year - marking an incredible rise in just two years from a start-up with one employee to becoming the most awarded PR agency in the country.

The Public Relations Institute of New Zealand announced the award at their annual gala dinner in the Maritime Room at Princess Wharf on Friday evening.

It comes on top of Special PR being the most awarded PR agency at the local industry show The Pressies for 2021 and 2022, and the only New Zealand PR agency to win a PR Lion at Cannes and Best Use of Discipline at The One Show last year.

Kelly Grindle, GM of Special PR, commented: “We’re thrilled to be recognised as Large PR Agency of the Year, and is testament to just how much hard work the team has put in over the last twenty-four months. We believe we take a fresh approach to PR in New Zealand, one that prioritises strategic insight and creative ideation above all else, and it’s rewarding to see our new way of thinking recognised by our national industry body.”

Special PR launched in April 2021 and has since gone on to win several top-tier accounts including Tourism Fiji, Jaguar Land Rover, Contact Energy, New Zealand Trade & Enterprise, Red Bull, Tourism New Zealand and Trade Me.

Earlier this year, the agency reorganised to provide more specialised services across three divisions: lifestyle, consumer business, and social influence.

Tony Bradbourne, founder and CEO of Special, added: “We launched Special PR because we saw a gap in the market, and the real need for a different type of PR agency. One that’s really strategically focused, driven to execute at an absolutely world-class level, and very results driven. It’s amazing how many clients have said “We’ve been waiting for a PR Agency like Special PR to arrive in New Zealand”. And from a start-up to ‘Agency of the Year’ in two years flat is all the proof you need of the success of the unique model and the work and results it creates. Congratulations to Kelly, he’s built an incredible company and an incredible team.”