Spread Cheer and Mayo During the Festive Season with Hellmann's Mayonnaise Blanc

Between Thanksgiving and New Years Day, Millennials attend or host an average of 24 events and as many as 40% of Americans are likely to buy wine as a gift during the holidays. To capitalise on this gifting trend, Hellmann's is creating a cheeky twist on a classic gift that hosts will talk about for years to come.

From the private reserves of Hellmann's founder Richard Hellmann, Hellmann's is unveiling Mayonnaise Blanc – 0% ABV, 100% mayo – that features creamy, tart lemon notes on the tongue and a smooth finish. The bottle itself is wrapped in a sleek, blue velvet ribbon as a nod to the jar's signature design. The catch? The wine bottle-shaped gift secretly holds a jar of Hellmann's inside, revealing an entertaining, original, and practical surprise for hosts this holiday season.

"Hellmann's has always been a go-to ingredient in classic holiday dishes, but this year we're excited to make it the staple gift that takes centre stage of your holiday gatherings," said Jessica Grigoriou, SVP marketing, condiments at Unilever North America. "Hellmann's Mayonnaise Blanc is diving headfirst into mayo culture, boldly embracing both the devoted and the doubtful. Whether you're spreading, mixing, or just curious, Mayonnaise Blanc is redefining what mayo can bring to the table."

Beginning on November 13th at 9am EST through Friday, November 15th at 12pm EST, people can visit here for a chance to secure a bottle of Mayonnaise Blanc. Whether your holiday party is hosted by a mayo lover or you're simply looking for a one-of-a-kind gift, Hellmann's Mayonnaise Blanc is guaranteed to be enjoyed by the host with the mayost. From creamy dips and savoury casseroles to achieving the ultimate golden brown turkey, Hellmann's is rich, creamy and a staple for holiday showstoppers.

Give the gift of Hellmann's all season (and year) long by visiting hellmanns.com for the best game day, holiday or everyday recipes.