SoStereo Launches Season Three of ‘What About the Music’ Podcast

‘What About the Music’ podcast by SoStereo is back for a third season with an exciting roster of guests sharing their insightful perspectives regarding music, advertising and branding. SoStereo, the company enabling brands to leverage real music by real artists for ads and branded content fast, affordably and at scale, launched the podcast to provide unparalleled access to music stories in the ad world like never before. Season three kicks off with Soundtrack Your Brand Founder, CEO and Chairman Ola Sars.

Previously co-founder and COO of Beats Music which was acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world’s first DJ driven music platform, Ola joins the podcast to deliver extraordinary insights on the music-tech industry and the impact music has on brands.  Soundtrack Your Brand is the world's fastest-growing music platform for businesses, providing music for clients that include McDonald’s, Lululemon, J. Crew, Uniqlo, Joe & The Juice, Aesop, W Hotels, among other iconic brands. 

Hosted by SoStereo co-founder Beto Azout, this season’s guests will also include: Bernice Chao, head of integrated creative at Zambezi; Jon Drawbaugh, head of production at Argonaut; Michele Arnese, CEO and founder of AMP Sound; and Shannon Murphy and Bryan Barnes, creative director duo at adam&eveNYC.

“With every new season and every new episode, we have the incredible opportunity to share the stories behind some of the industry’s most talented and creative executives in the advertising and music sectors,” said Beto. “Season three features an amazing guest line up and candid conversations about music and branding, and how music has shaped them and their careers and most memorable campaigns.”

SoStereo’s mission is to share the power of real music by real artists with other creative professionals and to make it affordable and available on demand. ‘What About the Music’ is currently available on Spotify, Amazon Music and Apple Music. For more information, please visit here.