Today, Sonoma-Cutrer announces the brand’s new creative platform and campaign, 'Bonjour Sonoma', created in partnership with advertising agency Energy BBDO.

The campaign pays homage to the brand’s strong roots in a modern, elegant way.

“Bonjour Sonoma” delivers on Sonoma-Cutrer’s DNA – French traditional winemaking blended with California style – inviting consumers to experience the best of both worlds. The integrated campaign includes content across the digital ecosystem, all of which was captured on the vineyard grounds. Images are bright and airy, highlighting the beautiful natural environment of Sonoma-Cutrer’s grounds, as well as the vibrant colors of the brand’s wine. 

“The new campaign really captures the essence of Sonoma-Cutrer and will work to elevate us with consumers in a crowded category,” said Sonoma-Cutrer’s Senior Brand Manager Tracy Thornsberry.  “We are excited to bring our world to life outside our vineyard.”

“Wine is a crowded space, but Sonoma-Cutrer has a unique story to tell, and leaning into that origin allowed us to make something special that introduces the brand in a modern, elegant way that’s true to their French/California heritage,” added Robin Laurens, Executive Creative Director at Energy BBDO. 

Wine drinkers around the country will begin to experience the campaign this month as the brand launches online video and social content, along with banners driving to direct purchase.

Still images and online video content from the “Bonjour Sonoma'' campaign can be downloaded here. For more information on Sonoma-Cutrer, visit www.sonoma cutrer.com.