Sonic Union Goes to the Super Bowl with Multiple Spots
Sonic Union is honoured to have been the sound partner for nine spots, two teasers and a radio promotion for this year’s Super Bowl adstravaganza.
Budweiser: Old School Delivery
Featuring the iconic Budweiser Clydesdales, the spot takes an old-school approach at delivering the widely loved beer during a snowstorm.
Agency: FCB
Editorial Company: Whitehouse
Editor: Russell Icke
Production Co.: Smuggler
Director: Henry-Alex Rubin
Audio: Sonic Union
Sound Designer + Mixer: Steve Rosen, Kelly Oostman
Producer: Pat Sullivan
Volkswagen: An American Love Story
Volkswagen kicks off its 75th year in America with a Super Bowl return, showcasing the very first Beetle of 1949.
Agency: Johannes Leonardo
Production Co: Park Pictures
Director: Lance Acord
Editorial Co: Exile
Editor: Kirk Baxter
Audio: Sonic Union
Mixer: Rob DiFondi
Producer: Pat Sullivan
Hellmann's: Mayo Cat
Hellmann’s puts a “paws” on food waste with Kate McKinnon and Pete Davidson.
Agency: VML NY
Production Co.: Furlined
Director: Speck & Gordon
Editorial Company: Mackcut
Editors: Pamela Petruski, Danielle Minch
Audio: Sonic Union
Sound Desinger + Mixer: Michael Marinelli
Producer: Mary Kate Valentino
E*Trade: Picklebabies
It’s parents against toddlers in a heated pickleball match.
Agency: 72andSunny
Production Co.: Smuggler
Director: Randy Krallman
Editorial Company: Friendshop
Editor: Ben Suenaga
Audio: Sonic Union
Producer: Nathanael Taylor
Sound Designer + Mixer: Rob McIver
BMW: Imitation
There may be only one Christopher Walken, but there are a lot of people who are “Talkin’ Like Walken” in the BWM Super Bowl spot.
Agency: Goodby Silverstein & Partners
Production Co.: Hungry Man
Director: Bryan Buckley
Editorial Company: Cabin
Editor: Chan Hatcher
Audio: Sonic Union
Sound Designer: Steve Rosen
Mixer: Steven Rosen, Kelly Oostman
Producer: Justine Cortale
Mountain Dew: Baja Blast
Former “Parks and Recreation” stars Aubrey Plaza and Nick Offerman reunite in Mountain Dew’s new Super Bowl ad celebrating the 20th anniversary of the Baja Blast.
Agency: Goodby Silverstein & Partners
Production Co.: O Positive
Director: Jim Jenkins
Editorial Company: Cabin
Editor: Nick Rondeau
Audio: Sonic Union
Sound Designer: Owen Shearer
Mixer: Owen Shearer, Kelly Oostman, Steve Rosen
Producer: Justine Cortale
Silk: Planty Good
Silk’s Almond Protein Milk helps Jeremy Renner (and his daughter Ava!) feel “planty good.”
Agency: Havas
Production Co.: Prettybird
Director: Calmatic
Editorial Company: Arcade
Editors: Dave Anderson, Laura Sanford
Audio: Sonic Union
Mixer: Michael Marinelli
Producer: Justine Cortale
Verizon: Totalmente
Agency: Ogilvy
Production Co.: Radical Media
Director: Fred Armisen
Editorial Company: Cabin
Editor: Greg Scruton
Audio: Sonic Union
Sound Designer + Mixer: Fernando Ascanti
Producer: Pat Sullivan
Verizon: Can’t B Broken
Time and again, Beyoncé has broken the internet. Can she also break Verizon’s 5G network? See her in action..
Agency: Ogilvy
Production Co: MJZ
Director: Craig Gillespie
Editorial Company: Cabin
Editor: Chan Hatcher
Audio: Sonic Union
Mixer: Owen Shearer
EP: Mary Kate Valentino
Producer: Nathanael Taylor
