Sohonet and Avid Partner to Streamline Media Workflows

Sohonet, the global leader in collaboration solutions and connectivity for the media and entertainment industry, and Avid, the industry leader in video and audio production tools, has announced a strategic partnership focused on developing future integrations of Sohonet's collaboration tools within Avid’s Media Composer and Edit-On-Demand solutions. 

‍Enhancing Media Workflows with Integrated Solutions

This partnership marks the beginning of efforts to enhance editorial workflows by integrating Sohonet’s cutting-edge collaboration tools into Avid’s renowned production environment. Both companies are committed to developing multiple integration points that will allow Avid users to leverage Sohonet’s advanced capabilities seamlessly within their existing workflows with the initial emphasis on a Sohonet ClearView Flex panel in Media Composer

These planned integrations will facilitate collaboration with remote teams, ensure secure content sharing, and streamline the overall production process, all within the familiar Avid Media Composer environment.

“We are excited to partner with Avid to develop the partnership and deliver a Sohonet panel in Media Composer, which underscores our commitment to providing media professionals with collaboration solutions that streamline workflows and enhance efficiency, whether in a shared studio or working remotely,” said Chuck Parker, CEO of Sohonet.

‍Driving Global Growth Through Sales Partnership

As these integrations take shape, Sohonet and Avid are also exploring a sales channel partnership to extend the reach of their combined offerings. This collaboration will leverage both companies’ global networks, creating new opportunities for media professionals to easily access Avid’s industry-leading Media Composer software and Sohonet’s secure, high-performance collaboration services, streamlining workflows and eliminating unnecessary hassle.

Craig Dwyer, vice president of business development at Avid, stated, “This partnership with Sohonet integrates powerful collaboration tools into our Media Composer platform, offering users greater flexibility and streamlined workflows. It also marks an important step in our growth strategy, ensuring these innovations are easily accessible to our customers worldwide.”