Snickers Captures the Misadventures of Life After Lockdown

Today, SNICKERS launched a new ad timed perfectly to provide some levity in today’s ‘new normal.’ In a world where virtual socialising has become far more common than seeing friends in real life, in this spot, titled ‘First Visitors,’ Snickers imagines the misadventures that might occur when folks start welcoming friends back into their homes. 

The spot ends with the line ‘Maybe You Just Need A Snickers.’ The idea remains true to the brand’s long-running campaign depicting people who aren’t acting like themselves and need a Snickers. The work was created with longtime creative agency partner, BBDO NY and will run on TV and online through the end of the year.