Sneezing Sucks in new Texa Allergy Campaign

Ever sneezed at an inopportune moment? Chances are you have.

 

This is the basis for a new campaign called ‘Sneezing Sucks’ developed by Saatchi & Saatchi for PharmaDynamics’ antihistamine product, Texa Allergy.

 

“It’s a single-minded idea,” says creative director Gavin Whitfield. “In a category that tends to default to model families wandering in fields of flowers, we wanted to do something a little edgier. I think we've done that.”

 

The result is an above the line campaign featuring executions in print, radio and on television, with an in pharmacy component in the final stages of development.

 

The television spots tackle scenarios with inopportune sneezes at the dentist, during a team building exercise, and at a hotdog-eating contest. They were produced by Velocity Films and Directed by Unicorn.

 

View the three spots below.