Smirnoff Celebrates Hispanic Heritage Month with Its Very Own Güiro

As Hispanic Heritage Month wraps up, one of the projects the community did together with Smirnoff launches — the first Smirnoff Güiro.

The agency worked with Smirnoff to think about how they could celebrate and support the Hispanic community during Hispanic Heritage Month. The team realised that there was a beautiful, and simple, connection between the Smirnoff bottle and the Güiro—their shape. So, it made perfect sense to bring these two celebratory objects together. Turning the Smirnoff bottle into a Latino musical instrument you can actually play.

Created in a limited supply for special engagements throughout Hispanic Heritage Month, the Smirnoff Güiro fits over a traditional Smirnoff bottle. And it’s not only for music, as it’s wrapped in beautiful packaging that was created together with Mexican illustrator Totoi Semerena. In addition to the version that fits over the bottle, Smirnoff also created another limited run that is a standalone Güiro shaped like a Smirnoff bottle. 

Celebrations are a huge part of so many Hispanic communities, and music and drinks are often part of those moments. So, bringing together the history of the Güiro with the celebratory nature of a good Smirnoff was the perfect addition to Hispanic Heritage Month.

“Latin music leads the pack when it comes to celebrating the diaspora of Hispanic communities and cultures. And that’s something to be celebrated," said Jennifer Holiday Hudson, North America brand leader, Smirnoff. “We’re excited to join forces with Billboard once again to bring people together to a unified rhythm starting with Hispanic Heritage Month. But we’re not stopping there.”

To further commemorate the moment, the community worked together with Smirnoff and Mexican illustrator Totoi Semerena to create the Smirnoff Güiro, gifted to Wisin during the Wisin & Friends panel. Totoi designed a unique image representing the importance of dance and celebration in Hispanic communities.