Smart Bazaar Weaves a Message of Kindness for Eid Film

SMART Bazaar, India's largest and hypermarket retail chains, teams up with Kinnect on a new campaign, #ApnepanKiEid, this Ramadan, which weaves a message of kindness and togetherness this festive season.

The film spreads the magic of kindness, warmth, and affection through an endearing story of how a retired old man walks this path and does little things that nobody understands initially, but it all comes together at the end, highlighting the very spirit of Ramzan and Eid.

Damodar Mall, CEO, Reliance Retail, Value Format had to say, “Our Smart Bazaar stores are based inside communities. We serve the tastes & preferences of families that stay in our neighbourhood. We also celebrate the spirit of every festival with them.

For this Eid, the season of good deeds and the inspiring role good ‘masterji’s’ have in our lives comes together in this film we call #ApnepanKiEid”.

Lalatendu Panda, CMO, Reliance Retail, Value Format had to say, “At SMART Bazaar, we strive towards making every occasion of our customers special! We serve to help them celebrate every festival with full zest! Our new film, #ApnepanKiEid, is a beautiful tribute to the spirit of Ramzan and Eid. The heart-warming film showcases the power of kindness, warmth, and togetherness, which are the essence of this festive season!”

Speaking on the film's release, Ashish Tambe, executive creative director, Kinnect said, “Charity, generosity, goodwill and forgiveness are some of the key emotions associated with the month of Ramadan and Eid. The story crafted had to weave in these emotions, but also in a way that doesn’t appear to be impossible or unattainable. The narrative brings to life how happiness comes from small measures that you take every day, giving the film a relatable real.”