Small Business Owners Avoid Disaster with Ease in New Vistaprint Campaign

Austin-based agency CALLEN has launched its first global marketing campaign for Vistaprint. These days you have to be able to adapt quickly, and pivot - especially small business owners. Vistaprint has helped many people tackle this challenge - especially during the pandemic - making access to the high-quality tools, services and products small business owners need easy, affordable and premium. They provide support, credibility and legitimacy to every business owner.

Directed by Craig Gillespie, known for film work including 'I, Tonya' and 'Lars & The Real Girl', and commercial work for brands including Nike, Apple, Call of Duty and Snickers, the campaign centres on different small business owners who each experience what could be a disastrous moment for their business. Each business owner tackles the challenge with ease, with the help of Vistaprint.

Each storyline consists of a brand spot and supporting testimonial spots, and began running 16th February in the US, UK and France on YouTube.