Škoda Celebrates Back to School Season with Live Tour's Grown Ups Only Prizes

The kids are returning to school and, say it quietly, we think that’s cause for celebration. With parents having a little more time on their hands, and grown-ups everywhere readjusting to the mass return to work, Škoda, with a competition devised by Havas CX, are giving people the chance to win prizes perfect for when the kids are back in school.

To win a prize people are invited to take a Live Tour of the range of Škoda cars, including the Enyaq Coupé – a car full of innovative storage spaces that are perfect for hiding little green envelopes. Find all five envelopes while taking a Live Tour and you could win prizes ranging from hotel vouchers, restaurant vouchers, theatre tickets and e-bikes.

And, as we all know how little time grown-ups have to themselves, each tour will take no longer than the average UK school run – less than 15 minutes!

Grown ups Only Prizes makes the most of Škoda’s pioneering ‘Live Tour’ virtual showroom, which allows customers to experience a guided tour of a Škoda model of their choice from one of our experts. It’s supported by CRM, social and website activity.

The campaign follows on from last Christmas’ Calendar Car (also Havas CX)  an activation which offered players the chance to win daily prizes, ranging from roof boxes and bikes to exclusive event tickets. Like any good advent calendar, it culminated with a special ‘grand prize’ behind door #24 on Christmas Eve. ​A lease of the Škoda Enyaq Coupé itself.

Lowri Woodcock, CRM manager at Skoda UK says, "Here at Škoda, we love sharing our cars and the Live Tour showroom with the world and as we were making our way through the summer, we also wanted to showcase the ethos of Škoda by offering the opportunity to all us grown ups to win treats. A celebration for all who have battled through the school holidays, held the fort during the mass summer exodus or are now lamenting the end of the not so hazy summer days. That was our brief to Havas CX who came up with a new creative twist to support all of us in the back to school blues, and we are really excited for people to view our incredible cars, meet our team, and win some prizes! Book in to our Live Tour and see if you can find all five envelopes - it is definitely worth your while.”

“Škoda make excellent family cars because Škoda ‘get’ families. That’s why with this activation we wanted to tap into something a little tongue-in-cheek, something honest that happens in households up and down the UK: the celebration of the Back to School season. Parents get a little time back, time they can use to hop on a Live Tour and hopefully bag some prizes they can use when the little ones stay at Nan and Grandads. Good luck grown-ups!” - Dan Owen, senior creative at Havas CX