Helly Hansen loves skiing, and there is no better way to do it than in fresh powder. With that in mind, Forsman&Bodenfors created First Tracks; an alarm clock that wakes keen ski bunnies up earlier if it snows during the night.
Credits
Art Director: Karl Risenfors
Copywriter: Rikke Jacobsen
Account Supervisor: Hans Andersson, Katarina Klofsten
Account Manager: Anneli Kjellander, Jenny Edvardsson
Designer: Christoffer Persson, Christopher Ek
Agency Producer: Stefan Thomson
Production Company: Mad In Sweden
Post Production: Pontus Danielsson
Music: Karl Risenfors