Sixième Son Appoints Anthony Vanger as Chief Commercial Officer

Sixième Son, the world’s leading sonic branding agency, has appointed Anthony Vanger as chief commercial officer to support its international expansion. With offices in London, Madrid, New York, Paris, Singapore, and Toronto, Sixième Son continues to shape the future of sonic branding worldwide. Anthony’s missions will help achieve the agency’s global ambitions.

Reporting to Michael Boumendil, founder and CEO, and Laurent Cochini, global managing director, Anthony will oversee global sales and shape business strategy in his new role while leading the agency’s commercial structuring to unlock opportunities in emerging markets. 2024 was a pivotal year that saw Sixième Son’s international development accelerate even further with clients such as Maybelline New York, Felix, Banamex, Cathay Pacific, and Qatar National Bank. Anthony will support the agency’s long-term globalisation efforts and commitment to innovation, creativity, and global leadership in sonic branding.

Michael Boumendil, CEO of Sixième Son, emphasised the importance of Anthony’s role, “The agency's accelerated internationalisation over the past five years has laid the foundation for immense growth. With Anthony’s experience and global vision, we are poised to achieve our ambitious long-term development goals.”

Anthony Vanger expressed his enthusiasm for the new role, “I’m thrilled to continue working with the extraordinary team at Sixième Son, where creativity is at the heart of everything we do. Operating across multiple locations, we strive to deliver creative excellence as a unified team”.

With over 25 years of sonic branding and music production expertise, Anthony brings experience in connecting the dots, empowering teams, and delivering world-class content. His impressive portfolio includes successful collaborations with top branding and advertising agencies and iconic sonic branding campaigns for brands such as Santander, ITV, Mastercard, and more.