Singapore Shower Rooms Blossom with Lux

Unilever Singapore and JWT have waved their wands over spas and shower rooms with their latest project for Lux Magic Spell shower gel. White stickers imbued with hydrochromic ink were placed in shower rooms. Upon contact with water the white ink disappears, revealing a trail of beautifully botanic orchids.

 

Inspired by the product’s ‘Magic Spell’ name, the creative team led by Tay Guan Hin, Juhi Kalia, Aurelien Bigot and Karen Muck set to work weaving an enchantment that would allow consumers to ‘feel the magic’ of the shower gel first hand. The end result is an unforgettably bewitching experience.

 

However, the magic doesn’t stop there. The white water-responsive ink reappears as the shower room dries, leaving the room blank for the next unsuspecting visitor. The agency has put together a short demonstration film to show their imaginative illusion in action. 

 

Lux Shower Room Credits

Regional Creative Director: Tay Guan Hin

Executive Creative Director: Juhi Kalia

Art Director: Aurelien Bigot

Producer: Bettina Feng

Assoc Creative Director: Karen Muck

Business Director: Sue Mulhall

Account Director: Anjali Bewtra

Account Director: Hinoti Joshi

Editor: Jeremiah Marcelo

Account manager: Kryse Ynieto