Simply Spiked Peach Arrives in Canada With a Call to 'Peach' Responsibly

Simply Spiked Peach is bringing the flavour to Canada with the launch of a new Peach-flavoured variety pack. To introduce their Signature Peach, Strawberry Peach and Kiwi Peach flavours to Canada, Simply Spiked is inviting older generations to text the Ask Gen-Z hotline - 1-855-691-GENZ - for advice on adding the juiciest emojis to their text conversations while avoiding the unfortunate mistake of sending a poorly placed 🍑 to friends and loved ones. 

To better understand how well our older Canadian friends fare in their text conversations using emojis, Simply conducted a survey that revealed a juicy truth: 96% of Canadians 60+ don’t think of the double entendre when they see the peach emoji (🍑). If you’re thinking this could lead to some very - interesting - texts from elders, you’re absolutely right. The survey also showed that one in three Canadian gen-z’s have received an inappropriate text through a poorly placed peach or eggplant emoji! 

"Last year was the first time Simply Spiked was available in the Canadian market, and we made our mark by creating a brand that was the arbiter of juicy truths, and this year is no different,” said Jeanene Miniaci, senior marketing manager, flavour and seltzers. "With Peach Responsibly, finding the insight that older generations didn’t immediately recognise the peach emoji’s double meaning was so interesting that we felt it could connect intergenerational Canadians and bring our new offering to market in a fun and dynamic way." 

“So if you’re part of the 22% of gen-z’s who have received a potentially risqué text accidentally from their parent or grandparent misusing an emoji, Simply is here to help. Canadians who text a 🍑 to the Ask Gen-Z hotline will be matched with a gen-z to help them with all their emoji-related questions. In return, they’ll receive a Simply Spiked tote bag while supplies last. 

The Simply Spiked Peach variety pack is now available at participating locations across Canada and includes three Peach-forward flavours: 

● Signature Peach: Say hello to the Queen Bee of Juicy. With refreshing hints of fruity sweetness, you’ll get that fresh-cut peach, right-off-the-tree kinda feeling.

● Strawberry Peach: Ah, paradise. Where two fresh fruits come together to create one juicy combination. Strawberry Peach offers a perfect blend of fresh fruits that will fire up those taste buds on a hot day or as you get ready for a night out. 

● Kiwi Peach: An island adventure, Kiwi Peach is packed with fresh, clean flavours your taste buds are longing for. With the sweetness of peach and a subtle hint of kiwi, every sip will take you on a new adventure. 

At participating locations, each product will be ready to grab in a three-flavour variety 12-pack featuring slim cans ,or single can of Signature Peach.