To kick off summer patio season, Malibu brought a dose of unexpected fun to Toronto’s Financial District by transforming a Bay Street office elevator into a full-blown patio-inspired escape.
The activation is part of Malibu’s global 'Clock Off' campaign, which encourages young professionals to clock off from their 9am - 5pm and swap screen time for sunshine this summer. With more than half gen-z and millennial professionals reporting burnout at work, the space provided a colourful reminder to make space for more spontaneous good times this season, starting from the ride to the lobby.
Here in Canada, the activation delivered: