Malibu Turns Office Elevator into Summer Patio to Help Canadians 'Clock Off'

To kick off summer patio season, Malibu brought a dose of unexpected fun to Toronto’s Financial District by transforming a Bay Street office elevator into a full-blown patio-inspired escape.

The activation is part of Malibu’s global 'Clock Off' campaign, which encourages young professionals to clock off from their 9am - 5pm and swap screen time for sunshine this summer. With more than half gen-z and millennial professionals reporting burnout at work, the space provided a colourful reminder to make space for more spontaneous good times this season, starting from the ride to the lobby.

Here in Canada, the activation delivered:

• The unexpected elevator takeover happened earlier this month
  
• Office workers were able to experience fun Malibu cocktails, a summer-inspired lounge, and good vibes to help shake off the workday
  
• A local expression of the global Malibu platform, which includes a hero spot starring Brian Cox (Succession), skating out of the office and into summer mode, reminding people to clock off and do whatever tastes good