Simmons & Kamaz Bring Moncler’s City of Genius to London

Simmons & Kamaz drop a new work for Moncler’s City of Genius brand, their newest collection soon to traipse the streets of Central London. With this series comes a celebration of high powered collections, allowing signature artists to have their effect on the brand.

Simmons and Kamaz perfectly capture the fast paced city life with jump cuts and closeups that catch your breath, as the camera rushes past some of London’s most iconic landmarks. The contrast between light and dark emulates the reflected silhouettes seen previously in the Moncler Genius installation in Japan. 

Immersive projections walk Moncler from the underground to Parliament, illuminating the creativity reflected in the remarkable vision of this directing duo and the Moncler brand. Simmons and Kamaz breathe life into the collection, as their playful use of timelapse and freezes bring the viewer in sync with the pace of the Genius city everywhere.

Directing duo Simmons & Kamaz had this to say about the project: ““Each brief we push to innovate, with our routes connected to London, we felt honoured to bring Monclers City of Genius to the United  Kingdom.”