Sibling Dynamics Are No Match for Volkswagen’s Atlas 2024 SUV

the community has launches its latest Volkswagen campaign for the new Atlas 2024. 

With two spots - Too Slow and Mateo - Volkswagen are showing off the fully upgraded Atlas. From the spacious third row to the new turbocharged engine, you’ll see the car through the eyes of the same family. All while Volkswagen has a bit of fun with sibling dynamics. You’ll also see that unlike most seven-seater SUVs out there - with crammed third rows, lesser quality materials and barely-there comfort - the Atlas has a first-class experience for the whole family, including those riding in the back. 

the community's goal with these new films was to show the human side of technology, and the human side of the VW experience. And what’s more relatable than the youngest sibling often getting the short end of stick?

This campaign also marks the first Hispanic market campaign for the new 2024 Atlas.