ShowHeroes Launches Custom Audio: AI-Driven Solution for Dynamic CTV Ads

ShowHeroes, a global leader in digital video and connected TV (CTV) solutions, today announces the launch of Custom Audio Ads for CTV, a ground breaking AI-powered product that enhances CTV advertising by personalising messages based on key contextual factors. This latest addition to the ShowHeroes portfolio is powered by a strategic integration with AudioStack - an end-to-end, AI-driven audio production platform that fully automates content creation. By harnessing this leading AI‐driven technology, ShowHeroes brings an unprecedented level of customisation and engagement to all global markets, further expanding its advanced CTV solutions worldwide.

Custom Audio Ads for CTV allows advertisers to integrate a custom AI-generated audio segment within their CTV advertisements where the audio can be dynamically adapted in real-time to reflect specific parameters, including geographic location. This level of personalisation helps brands deliver more targeted and contextually relevant messages.

Silke Zetzsche, commercial director at AudioStack, explains, “AudioStack's unique selling proposition lies in its ability to deliver fully automated, scalable, and high-quality AI audio production solutions. By connecting various AI-powered media creation tools, AudioStack enables enterprises to build complex audio workflows rapidly, achieving significant time and cost efficiencies.”

The importance of audio in digital advertising is reinforced by industry insights. Research from ShowHeroes’ latest Connected TV study with KINESSO reveals that while ad reach is vital, audio is a key factor in message recall. This underscores the power of combining video and sound to maximise engagement and opens up new avenues for integrating voice commands and audio-driven messages into CTV campaigns.

Commenting on market sentiment around emerging tech, Dennis Kirschner, CMO at ShowHeroes Group, notes, “According to a survey by IAB and Sonata Insights, 80% of advertisers expressed at least some level of positivity towards using generative AI in ad creation, which reflects the importance and tremendous opportunities of tailoring creative content to users' interests and preferences: Over 71% of consumers prefer this approach, as it creates a unique brand experience that is measurable and results in boosted attribution metrics by 17% vs other ad formats. By personalising content, companies can forge stronger connections with their audience, leading to more memorable interactions and increased brand loyalty.”

Sarah Lewis, global CTV director at ShowHeroes Group, highlights the significance of the new product launch, “With CTV set to continue to be one of the largest growth platforms for 2025, personalised and interactive ad experiences are becoming more valuable than ever. We’re thrilled to expand our range of solutions with Custom Audio as it joins other standout offerings in our CTV portfolio - from Custom Animations, which recently earned high commendation at The Wires Awards, to the Voice Command Branded Player, winner of The Wires Awards 2024 in the Regional Americas category.”

ShowHeroes remains at the forefront of CTV and digital video innovation, delivering solutions that enhance both advertiser impact and audience engagement. Custom Audio marks yet another milestone in the company’s mission to redefine the future of digital advertising through AI-driven advancements.