Sheetz Makes History with the Launch of an Immersive Convenience Store and Exclusive Fortnite Map

Sheetz, a major Mid-Atlantic restaurant and convenience chain, has announced its exciting new footprint within Fortnite, a major cultural phenomenon and one of the most-played video games in the country. As part of this collaboration, the brand is debuting “Sheetz Run: Only Up!”, a custom Sheetz map where Fortnite players worldwide can join in on the fun and take their characters on an action-packed “Sheetz Run.” Sheetz is one of the first convenience stores to have an exclusive map featured in this game. The gaming studio that connects brands to creators within Fortnite, Umi Games was instrumental in facilitating the inclusion. 

Available now, the Sheetz Fortnite immersive experience offers players the chance to navigate a massive, twisted gauntlet filled with their favorite Sheetz menu items. Starting in a Sheetz parking lot, players step into a Sheetz store —only to be launched into a surreal world crafted entirely from Sheetz products. From there, they’ll jump over Made-to-Order® sandwiches, climb mountains of crispy curly fries, take a dip in irresistible Boom Boom sauce and swim through giant soda straws, all while racing toward victory in this wild, imaginative adventure. 

To celebrate the launch of the game, Sheetz is kicking off a month-long “Sheetz Run: Only Up!” challenge with a $25,000 prize pool at stake. From January 24 to February 23, Fortnite players can record their quickest runs and submit them to the UMI Games Discord server. The players with the 25 fastest “Sheetz Runs” by the end of the challenge will split a prize pool of $25,000, with official prize amounts included below: 

● 1st place - $10,000 

● 2nd place - $5,000 

● 3rd place - $3,000 

● 4th place - $2,000 

● 5th place - $1,000 

● 6th-10th place - $500 

● 11th-25th place - $100 Fortnite V-Bucks Card

The competition is sure to be as fiery as a cup of Jalapeno Popperz in Buffalo sauce, with leaderboards updated weekly to keep the action sizzling. 

"As a company, our customers are at the heart of everything we do, and we are always looking for innovative ways to engage with our Sheetz Freakz and expand our reach," said Ryan Sheetz, executive vice president of marketing and supply chain at Sheetz. "This opportunity allows us to amplify our brand to individuals worldwide and connect with a new generation of players, showcasing our brand in a fun, adventurous and immersive way. I can't wait to dive into this map with my character while snacking on some epic Made-To-Order food! ” 

"Bringing this game to life has been an exciting journey of creativity and collaboration. Partnering with an innovative brand like Sheetz has enabled us to design a uniquely fun and immersive map that players will absolutely love,” said Tom Parry, president of Umi Games. “We've elevated the experience with comprehensive promotional support, spanning in-game features to Creator partnerships, ensuring we connect with next-gen audiences in the most engaging ways."

Fortnite is one of the most successful and culturally impactful video games of all time. A global gaming phenomenon, it continues to dominate the gaming industry with over 60 million daily active users and more than 650 million registered players. 

Fortnite is available on a variety of platforms, including PC, consoles like PlayStation, Xbox, and Nintendo Switch, as well as mobile devices. To access “Sheetz Run: Only Up!” simply launch Fortnite, click the “Search” icon, and enter 1426-4763-1925. 

For more information on this collaboration and for background on “Sheetz Run: Only Up!”, visit here.