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Sharing is Caring in BBDO NY's New AT&T Spots

30/06/2016
Advertising Agency
New York, USA
253
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Arts & Sciences' Matt Aselton directs comedic series of ads for AT&T's THANKS program

Starting today, AT&T wireless customers on a monthly bill can buy one full price movie ticket and receive an additional free ticket for a Tuesday movie screening. The free tickets are available to qualifying customers, one per account, once a week during the length of the AT&T THANKS program—while supplies last. Participating theatres include AMC Theatres and Regal Entertainment Group, and tickets can be redeemed exclusively on MovieTickets.com.

Created by BBDO New York and Atlanta, the program kicks off with 4 new spots that showcase customers enticing their friends (and even a college crush) with free movie tickets. The spots reveal that AT&T is willing to go the extra step to say “Thanks” to its customers.






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