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The Immortal Awards in association withJSM

The Immortal Awards

Seven Projects Receive Finalist Status from The Immortal Awards MEA Jury

26/10/2020

The Immortal Awards

Award Show

London, UK

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26/10/2020

The projects qualify for the global round of judging in November

Today, The Immortal Awards unveils the seven projects that have received Finalist status in the first-ever MEA competition, sending them through to the final, global round of judging in November.

The MEA jury discussed, debated and deliberated over the 30 project shortlist to decide which projects, if any, would represent the region in the global judging session in November.

The seven projects that the jury selected as Finalists will now compete against the Finalists from the remaining four regions for Immortal and Commendation status, including the seven projects that the LATAM jury and the seven projects that the North American jury awarded Finalist status to.

The Immortal Awards 2020 MEA Finalists

Brand - Project (Entrant Company, Country)

Almosafer - As Far As We Go (FP7 McCann Riyadh, Saudi Arabia)

Alzheimer's Association Lebanon - The Zikrayat Playlist (Cheil UAE, UAE)

An Nahar Newspaper - The New National Anthem Edition (Impact BBDO, UAE)

Donner Sang Compter - Blood Unity (FP7 McCann Dubai, UAE)

Mastercard - Astronomical Sales (FP7 McCann Dubai, UAE)

Shelflife - Nike x Stussy (Massif Media, South Africa)

Snickers - Hunger Insurance (Impact BBDO, UAE)

A hand-picked global jury, composed of jurors from each regional jury, will be deciding which projects may be awarded Immortal or Commendation status in the final round of judging.

Awards director Paul Monan comments: “The shortlist was packed full of incredible work and it was a tough task to get the 30 projects down to those which will be competing on a global stage. This jury, much like the two American juries before them, approached the sessions with such rigour and diligence, and we’re delighted to see the seven projects they’ve selected go through to the final round of judging in November.”

Entries to this year’s Immortal Awards were up 50% globally, with entries received from 52 countries.

Those on the first-ever MEA jury are Tahaab Rais, regional head of strategy at FP7 McCann, Ali Rez, regional executive creative director of Impact BBDO, Prerna Mehra, head of design and creative director of MullenLowe MENA, Tsesliso Rangaka, executive creative director of FCB Joburg, Makosha Maja-Rasethaba, partner and head of strategy at M&C Saatchi Abel Johannesburg, and Ramzi Ibrahim, creative director of Cheil Worldwide Dubai.

The global round of judging will take place on Friday 20th November, with the winners being announced the week commencing the 30th November.