Serviceplan Officially Launches in Amsterdam, Bringing 'Übercreativity' to the Dutch Market

Serviceplan, Germany’s most awarded advertising agency, officially launches Serviceplan Amsterdam today, bringing a fresh creative approach to the Dutch market. Although Serviceplan Amsterdam has been quietly active in the Netherlands for several years, the appointment of Annabelle Klop as managing director marks the agency’s formal introduction to the Dutch market.

Positioned as Amsterdam’s most local international agency, it embraces the Group’s hallmark 'Übercreativity' approach, bringing together different perspectives to achieve creative excellence.

“With ‘Übercreativity,’ we as creatives do not place ourselves above others”, Annabelle Klop explained. “On the contrary, we believe that by uniting various relevant disciplines within our House of Communication—such as strategy, creativity, PR, media, data, and technology—along with cultures and perspectives, we achieve the optimal result together with our clients. We do this in a grounded, down-to-earth Dutch way.”

As the local representative of the global Serviceplan Group, the Amsterdam agency—alongside in-house media agency Mediaplus—operates as part of a close-knit international network. With more than 6,500 professionals worldwide, the agency offers a vast network of expertise to address any challenge faced by a CEO, CMO, or CTO. “This gives clients boundless opportunities with the local insight and commitment of our team. Boundless reach, locally rooted,” Annabelle explained.

Alex Schill, global CCO of Serviceplan Group, on the launch, “The official start of Serviceplan Amsterdam is a major step for our group. The Netherlands is a hotspot for creativity and innovation, and with Annabelle leading, we’re confident we can elevate brands here. This collaboration allows us to realise our vision in a dynamic market.”