Serviceplan Korea Picks Up Grand Prix at AD Stars

Serviceplan Korea has been awarded one Grand Prix, four Gold, and one Silver for the Dot Mini at AD Stars 2019, which was held between August 22 to 24.

2019 saw the 12th edition of AD Stars, the largest Creative International Advertising Festival in Asia. Around 1,500 finalists were selected out of 20,600 pieces from 60 countries around the world, and the winners were chosen by selected international juries.

Serviceplan Korea partnered with start-up company Dot Incorporation on the campaign for the first smart media device ‘Dot Mini’ for visually impaired people, and worked closely with Serviceplan Germany. AD Stars recognised the creativity and innovation of the Dot Mini, and awarded Serviceplan Korea a total of six prizes including; Grand Prix in the Interactive category; Gold in Education, Innovation, Mobile and Design categories; and a Silver in the Communication Design category. The Juries at Ad Stars described the  Dot Mini campaign as the most influential and impactful case out of this year’s submissions.

Serviceplan Korea has been working with Dot Incorporation as a marketing creative partner since 2015. Dot has globally launched the service in China, America, France, India, the Middle East and Africa, and Serviceplan Group built global partnerships supporting Dot around the world through its global network.

Julie Kang, managing partner & CEO of Serviceplan Korea, said: “This year’s AD Stars is about the Positive Effects of Marketing. I’m thrilled to win Grand Prix for Dot Mini, which has had such a positive influence worldwide, supporting 280 million visually impaired people around the globe. I am proud of the Serviceplan and Dot teams that they have successfully worked together with creativity and innovative initiative.”

Serviceplan Korea is an innovative advertising agency in Korea, which has won Gold Lions at Cannes 2016 and 2018. Serviceplan Korea is globally acknowledged for its creativity and was ranked in the Top 5 Innovation Agency of the Year by Cannes Lions Global Creativity Report 2018 and selected as 28th Innovative Agency worldwide by WARC Creative 100 Ranking in 2019.