Serviceplan Group Ranked #1 Independent Network in WARC Creative 100 and Media 100
Serviceplan Group has been named the #1 Independent Network in both the WARC Creative 100 and WARC Media 100, while Mediaplus, part of Serviceplan Group, received unprecedented recognition as the #1 Media Agency worldwide.
This year’s rankings mark a historic success for the Group, achieving top positions across both creative and media disciplines. The WARC Creative 100 and Media 100 are considered the global standard for creative and media excellence, tracking results from the most prestigious advertising award shows worldwide. Serviceplan Group’s dual leadership in these rankings highlights the growing importance of an integrated, cross-disciplinary approach in today’s advertising landscape.
Creative and Media Excellence Recognised
In addition to being ranked the #1 Independent Network in the WARC Creative 100, Serviceplan Germany ranked #2 Most Creative Independent Agency Worldwide and #7 Most Creative Agency Overall (up from #10 last year).
In the WARC Media 100, Mediaplus has been named the #1 Media Agency worldwide. The Group also ranks as the #1 Independent Media Network and #6 Network Overall.
Max Schöngen, global creative lead and partner at Mediaplus Group, shared his thoughts on the win, “For us, this is more than just a ranking—it is the pinnacle of our industry and the benchmark we strive for every day. This achievement is the result of relentless passion, bold ideas, and the unwavering commitment of our teams, partners, and clients who trust in the power of creative media. As an integrated group, we unite Media, Data, and Creation to push boundaries and redefine what media can do. This is not just a milestone—it’s fuel for the future. Rocket Fuel.”
A Shift Towards Integrated Excellence
The 2025 WARC Rankings highlight a broader industry trend: creative success is increasingly linked to media innovation. As digital ecosystems evolve and audience behaviors shift, the ability to integrate creativity, media, and data has become a defining factor in effectiveness. Serviceplan Group’s success in both Creative 100 and Media 100 reflects a strategic approach where media is not just a channel, but a driver of creative impact.
“Being ranked the #1 independent network in the WARC Creative 100 and Media 100 is a testament to ÜberCreativity. This achievement proves that innovation thrives in collaboration and independence—where there is freedom to explore and challenge boundaries. Serviceplan Group is proud to be among the industry’s most creative forces, and this recognition only strengthens its commitment to creating ideas that make a lasting impact,” said Alex Schill, global chief creative officer, Serviceplan Group.
Looking Ahead
With 6,500 employees across 21 countries, Serviceplan Group continues to push the boundaries of integrated creativity and media strategy. The Group’s performance in the 2025 WARC Rankings is not just a recognition of past achievements, but a signal of where the industry is heading—towards a more interconnected, collaborative approach to brand building.
