Self Care Counts in This Ad for Sanctuary Spa

Johnny Foreigner director Michael J Ferns displays his inimitable cinematic style in this new Sanctuary Spa ad with Greenroom Films for Southpaw across TV, cinema and digital for the brand’s range of sleep mists, salt scrubs and body butters.

In the director’s words: “It was lovely to direct a beauty TV campaign that mixed both cinematic macro details and narrative performance. We were able to bring a classically rich approach to the orchestral score and wide screen visuals that sets this ad apart from a lot of the white studio, high key, beauty content out there.”