SEEN Connects, the influencer marketing agency, announces the appointment of Mae Reddaway as managing director. Mae brings with her a deep-rooted understanding of the creator space and its’ emergence as a powerful element within brands’ wider media mix. She has previously driven results for clients at Goat, Mindshare and Starcom that have led to significantly increased investment in influencer marketing.
The next few years promise to be an exciting time for the creator economy, as brands continue to redistribute funds from other areas, but the space has never been more competitive with new indies, traditional networks, in-housing and private equity investment all pushing hard into the discipline over the last few years.
Mae said, “SEEN Connects is an agency I’ve always admired for their ability to create brand relevance for their clients, through insight-led creative work delivered alongside robust measurement and optimisation. I have a strong vision for the agency’s future, and am super excited to lead the agency into its next chapter of growth while retaining the existing brilliant culture at its heart.”
Andrew Southcott, CEO, Captivate Group adds: “SEEN Connects guarantees media outcomes, to be able to do that we must ensure Data, Project Delivery and Client Services interact seamlessly and accurately and we would like to do that having some fun along the way. That requires a people-orientated MD who can jump between all functions and in Mae, that’s what we have hired. There are a lot of good agencies out there, so I am chuffed to bits that Mae has chosen to join ours.”