Secret Sauce Brings the Art of Filmmaking to Life in Soho

Secret Sauce is a live film director talk series brought to life by Lemonade Reps. We invite audiences behind the scenes to give tasty insights into the creative processes behind standout film and commercial work. Hosted by filmmaker and VFX wizard Anthony Rubinstein, the event offers a rare, unfiltered discussion about the filmmaking ingredients required to create memorable and impactful visual stories.

Taking place at All is Joy Studios in Soho, the evening features a panel of four acclaimed directors, each discussing a recent project and walking the audience step by step through the filmmaking journey, from the first sparks of inspiration to on-set challenges, technical tricks and happy accidents.

Featured Projects:

- Adu Lalouschek - Samsung Galaxy: Voices of Galaxy

- Lauren Midwinter - Transport for West Midlands: Bussing It

- Benji Beacham - Hoodrich: Born in Brum

- Martians - Jordans: Bursting with Bite

Secret Sauce isn’t just about the finished product - it’s about the raw creativity, collaboration, and problem-solving that drives great work. Filmmaking is a team sport, and this event celebrates the real stories that take place both in front of the camera and behind the scenes.

Following the panel discussion, guests are invited to stick around for networking drinks, and music by DJ Smash from Berlin’s Radio Smash.

Event Details:

📅 Thursday, April 24th, 2025

🕡 Doors open: 6:30 PM

🎬 Screening and talk: 7:00 PM

📍 All is Joy Studios, 75 Dean St, London W1D 3PU

Tickets include full access to the event, complimentary drinks, entertainment, and networking opportunities. Plus, 10% of all ticket proceeds will be donated to The FireFlies Tour, supporting The Blood Fund - a leading charity funding research into leukemia and blood cancers at Hammersmith Hospital.

Join us for an honest, entertaining, and insightful evening—because the real secret to great filmmaking? There are no secrets.