Saylor Hires Francesco "Chesco" Ferrara as New Senior Content Strategist

Creative agency Saylor has hired seasoned social strategist and producer Francesco “Chesco” Ferrara as their new senior content strategist. Working in social and digital media for almost a decade, Chesco’s dedication to storytelling and vast appreciation and understanding of fan communities will bring a wealth of knowledge and expertise to Saylor’s already impressive roster. At Saylor, Chesco will leverage the experience he gained from conceptualising and executing digital marketing campaigns for seasons 1-3 of ‘The Kardashians’ on Hulu and ‘Welcome to Wrexham’ on FX and apply his strategic magic to overseeing the agency's impressive roster of clients including Prime Video’s comedy brand ‘Laugh Track’, and Postmates.

Founder Will Trowbridge noted, “Chesco brings an incredible combination of social, creative, and strategy know-how to Saylor. His past work leading ‘noisy’ campaigns for the likes of Hulu and FX have set Chesco up perfectly for his role at Saylor and we’re so thankful to have him on board.”

Francesco added, “Saylor is making waves in the agency world—and I’m really looking forward to bringing my fan-forward entertainment perspective to the team.”

Francesco's journey into the world of digital media began with an editorial internship at MAXIM, then honing his skills at Viacom Nickelodeon where he found his true calling within the realm of digital and social media marketing. He thereafter swiftly worked his way toward a digital production assistant role for Viacom MTV, where his love for entertainment, including a deep affinity for pop culture, TV, and film, naturally led him to become a driving force in content creation and fan engagement. Chesco moved to Buzzfeed as their social video producer, where he stayed before landing a job as creative social producer for YouTube. He then segued into a producer role for digital branded content at NBCUniversal Media prior to making his agency debut as a creative social strategist for the Ralph agency. Francesco's arrival at Saylor marks an exciting chapter for both the agency and the world of content strategy. His dedication to storytelling, unyielding connection with fandoms, and unparalleled experience make him an invaluable addition to the Saylor team.