Saw Gin Toh Joins VMLY&R as Head of Strategy Singapore

Global brand and customer experience agency VMLY&R has appointed Saw Gin Toh as its new head of strategy for Singapore.

In her new role, Saw Gin will lead and plan the development and growth of the strategy team, helping to grow business and building trusted connections with key clients and partners. She will champion critical thinking and frameworks and contribute to VMLY&R’s connected culture across all practices. She joins VMLY&R Singapore’s management team and reports to Rhys Taylor, MD, VMLY&R Singapore.

Saw Gin brings a mix of strategy and insights development across multiple categories and consumer segments, garnered from more than 20 years’ experience with major networks and clients. She started out in strategic planning and insights for creative agencies before moving into communications, channel planning and insights on the media side. Most recently she was head of strategy consulting at Dentsu Consulting, based in Shanghai.

Her appointment is part of VMLY&R’s continuing approach of consolidating its regional hub in Singapore. She joins a growing team of strong capability leads, built to ensure that services are optimised to best suit client needs through creativity, technology, data and culture.

Commenting on her appointment, Rhys Taylor, MD, VMLY&R Singapore, said, “Strategy has always been at the heart of what we do at VMLY&R, so Saw Gin’s extensive experience makes her the ideal fit to head up strategy for Singapore, our regional hub.

“She has a strong track record in delivering growth for clients by helping them navigate ever more complex marketplaces, as well as having has been recognised at regional and global awards as a game-changer, and for insights and research methodologies. She joins an already strong team of capability leads across our broader services — all with the focus of building connected brands for our growing client portfolio.”

Commenting on her appointment as head of strategy, VMLY&R Singapore, Saw Gin Toh, said, “I am constantly on the lookout for new opportunities to apply my knowledge, skillsets, experiences, and exposure in new areas of application. And VMLY&R, a leader in brand experience, customer experience and commerce, provides the perfect opportunity for me to do just that. As the lines between creative and media blur, there is an opportunity for us to offer integrated solutions to clients’ needs by focusing on commerce as the intersection point between business experience and customer experience.”

In recent months, Singapore’s investment into strong capability leads saw the appointment of Raymond Chin as CCO, Asia. Earlier this year, Rhys Taylor was named as managing director, VMLY&R Singapore, and prior to that Saurabh Mathur was appointed as regional head of customer experience, Asia, and Alex Tan as commerce director.