senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Hires, Wins & Business in association withLBB Pro
Group745

SAP's New Global Campaign Aims to Make Business Better

09/04/2018
Advertising Agency
New York, USA
603
Share
BBDO New York's explainer campaign stars actor Clive Owen and features scenic shots of a multitude of different businesses
This week, SAP, the market leader in enterprise application software, is launching a new global advertising campaign. The campaign is the next evolution of its “We help the world run better” platform and is centred on helping their customers become best-run businesses. The commercial ends with a new tagline, “The best-run businesses that make the world run better. The best run SAP.”

The effort, created by BBDO New York, is a multi-media campaign that includes TV/film, print, digital, out-of-home, social and an updated web experience. The TV spot continues to feature actor Clive Owen, who first appeared in SAP commercials last year.

The campaign launches with paid media support in both the U.S. and Germany.


Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from BBDO New York
Zombie
Snickers
29/10/2024
31
0
Outdoor Skeleton
Snickers
14/10/2024
34
0
Zombie
Snickers
14/10/2024
38
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0