SAP Concur Makes Handling Business a Literal Piece of Cake in Campaign from BBDO NY

SAP Concur makes expenses, invoices, and travel simple for businesspeople and the managers whose job it is to approve them. To demonstrate that to a B2B audience, SAP Concur and BBDO NY created OLV executions that show just how easy these tasks become with the help of Concur.

Both spots peek into a dream world where SAP makes handling business needs so simple, it’s literally a piece of cake.

The work continues SAP’s streak of producing attention-grabbing work for the software industry. Following a successful AI-Powered ‘Be Ready’ campaign, we’ve taken a new approach using humour – something we don’t see very often in B2B work but can be very effective.

The campaign launches today, October 10th.