SAP Business Sows the Seeds of Success with GROW Campaign

No two mid-sized businesses are the same, and yet all of them have one thing in common - the ambition to grow. To bring out the bigger and better business inside their business. 

SAP has long been recognised for serving large enterprises. But now it’s time for any sized business to realise their ambitions and make an even bigger impact with SAP’s new ready-to-run Cloud ERP solution: 'GROW with SAP'. 

GROW with SAP is a ready to run Cloud ERP solution for mid-market companies. While SAP has been known for serving large enterprises, their largest group of customers are actually mid-sized businesses

GROW with SAP now makes it possible for fast-growing companies to GROW without limits and build their own breakthroughs. It’s GROW time with SAP’s ready-to-run cloud ERP.

With a light hearted tone, the campaign from BBDO New Yok shows how every business can be a better version of itself when they are running SAP. And because growth can look so different across different industries, a combination of cross-industry and industry-specific assets were developed, all incorporating SAP’s updated brand design language, featuring a better, brighter business future from inside the SAP anvil.