Fri, 09 Dec 2022 08:54:52 GMT
Award-winning writer and director Ryan Ebner of ArtClass, a full-service next-gen post and production company, has just brought his most recent work to fruition in the form of a commercial spot for men’s grooming company, MANSCAPED. Ryan, who is well-known for his pinpointed casting as well as his dry comedy chops made the ideal choice for this tongue-in-cheek spot. Bolstered by Ryan’s directorial expertise and vision, Pete Davidson brought his unique comedic flavour to the MANSCAPED spot. Melding the comedic timing of Ryan’s work with Pete’s natural charisma that connects with all audiences, the collaboration yielded a perfect piece.
In the spot, Pete is seen celebrating the holidays with his mom, finding his last gift from Santa to be a MANSCAPED package. The wholesome holiday moment doesn’t last long as it’s revealed that Santa may have taken the shaver for a spin, with rather suspicious evidence being left behind. The crude comedy fits perfectly with the brand’s established voice, and Ryan's creative vision, paired with Pete’s iconic delivery, results in one of the most memorable spots of the holiday season.
Ryan, who has previously worked at companies including Butler, Shine & Stern, Wieden + Kennedy, Chiat/Day, BBH, BBDO and 180, continuously brings innovative and cutting-edge ideas to the forefront of his directorial efforts. Ryan employs an unconventional approach with each of his projects and his background as a creative director gives him an edge in the world of advertising. He has applied his writing acumen to a number of advertisements, and this skill set also empowers him to be a great team-player. He prides himself on seamless collaboration with other creative leaders and his special ability to embed himself into the team’s creative process gives him a one-of-a-kind connection with his final products.
Ryan said of the spot, “I was raised on the Christmas comedy classics. That’s why it’s great when a brand has the ability to make edgy holiday humour. I love Manscaped’s voice, and who better to embody that than Pete? Manscaped’s brand resonates with young men because they embrace the reality that sometimes it's more fun to be naughty than nice. Their confidence in this strategy is refreshing because it’s so unexpected in today’s climate. It’s the second project I’ve done for them and I can’t wait for the next one.”
Ryan has previously worked with high profile brands including Verizon, Slim Jim, Ford, AT&T, P&G, Sour Patch Kids, Reebok, Fox Sports, and Snickers - often bringing his comedic sensibilities to the table in order to craft memorable campaigns.
ArtClass constantly produces high calibre branded content, and continues to bring to life projects of every scale and size. Both Ryan and the entire ArtClass team are excited for audiences to connect with Pete and MANSCAPED as they look forward to the holidays.
Genres: People, Comedy
Categories: Beauty & Health, ShavingArtClass, Fri, 09 Dec 2022 08:54:52 GMT