Santa Struggles with the Christmas Rush in Forsman & Bodenfors' PostNord Ad

PostNord has in recent years been facing some challenges due to the drastic increase of parcels. Together with Forsman & Bodenfors Sweden – recently awarded Agency of the Year at Epica Awards 2018 – they have produced a tale to tell their consumers about all their improvements. 

E-commerce in Sweden grows at a high pace and increased by 21% between 2016 and 2017. According to PostNord's own assessments, this growth rate will continue in 2018. The time around Black Friday and Christmas is one of the most hectic periods for the logistics industry. To better face the challenges ahead, PostNord has made several improvements – everything from building new terminals to improving their app. The new campaign is all about those improvements. 

"The story about Santa is primarily aimed at making people smile and drop their guard a couple centimetres," says Thomas Backteman, communications director at PostNord. "We know that we are not as bad as the outside world perceives us, but to get people to listen, we understand that we have to start at a place where the Swedish people are. That is our intention with the film and we hope the audience will like it."

The campaign was developed by Forsman & Bodenfors Sweden and will be shown on TV and in digital channels from November 16th. 

"This film is a humorous way of saying what a drastic change in the world means to a very undersized Santa Claus workshop. But clearly, the film could as well have been about PostNord," says Evelina Rönnung, art director at Forsman & Bodenfors.