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Creative in association withGear Seven
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Sandy Hook Promise Asks Everyone to Make a Pinky Promise to Do All They Can to End School Shootings

06/12/2022
Advertising Agency
New York, United States
118
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Initiative from BBDO marks the 10-year remembrance of tragic event

As we all so solemnly remember, on December 14, 2012, twenty children and six educators were killed at Sandy Hook Elementary School in Newtown, Connecticut. Since then, BBDO has been partnering with Sandy Hook Promise to protect more children from school shootings, violence, and other harmful acts by knowing the signs. 

The agency has partnered to create powerful work like Evan, Back to School Essentials, and this year’s latest Teenage Dream. 

For the 10-year remembrance of the massacre on 12/14, Sandy Hook Promise will ask youth and adults – parents and their kids, students and teachers, BFFs, siblings, grandparents and grandchildren, neighbors – to make a pinky promise to do all they can to end school shootings and protect children from gun violence. 

Starting tomorrow and running through December, we’ll ask them to post a picture of their pinkies interlocked with the hashtag #SandyHookPromise and copy reflecting their promise to protect children from gun violence. We are kicking off tomorrow night at the Sandy Hook Promise Remembrance Benefit where President Barack Obama will deliver remarks and reflections amongst other high profile celebrities and media outlets. Stickers for Instagram can be searched directly by typing Sandy Hook Promise

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