Samsonite Goes on a Surreal Journey with Norman Bates

Burning horses, men with unicorn heads and wistful cowboys - the new Samsonite spot from directing duo Norman Bates is a surreal and dreamlike affair. With creative from Saatchi & Saatchi Brussels, the brand film is the latest installment of the 'Enjoy Every Second' campaign. The spot, designed to inspire wanderlust, takes the viewer on a journey and shows that travel is as much spiritual as it is physical.

The spot was produced by Lovo Films and created by directing duo Norman Bates, who are represented by Stink in the UK. The team were recently responsible for the Milow promo 'We Must Be Crazy', which used animatronics to create a very modern Pinocchio story.