Same Animal. Different Owner.

 In the Philippines, there is no government agency dedicated to the welfare of homeless animals, and the overwhelming task of caring for them falls solely on non-profit organizations like CARA PHIL.

Daunted by the overpopulation of abandoned animals, CARA PHIL wanted to encourage potential pet owners to consider adopting rescued animals.

The new campaign features photos of real rescued pets that have been successfully re-homed. Firstly, these simple success stories recognize the efforts of the people who have given these neglected animals better lives, and secondly, aim to inspire others to do the same.

A print campaign was launched in major daily newspapers. Posters were also distributed among veterinary clinics and pet stores. The digital posters went viral, shared by concerned animal lovers through their social networks.

Campaign Name: Rescue Pets

Entry Title: Walker / Monette / Fulgoso / Dawson / Thally

Brand: CARA PHIL

Advertiser: CARA Welfare Philippines

Executive Creative Director: Melvin M. Mangada

Creative Director: Joey David-Tiempo

Copywriter; Joey David-Tiempo

Art Director: CJ de Silva-Ong

Print Producer: Dennis Carlos

Final Artist Supervisor: Romar Quiroz

Accounts: Kathy Cosico