Sainsbury's Boredom Busters from AMV BBDO

The summer holidays are upon us - and if 2012 was a year like no other, then 2013 will be the year for busting boredom!  This summer, Sainsbury’s have got the best offer for their customers to help them live well for less and to provide them with inspirational and financial support to entertain the kids over the long summer holidays. 

 

The Boredom Busters campaign, developed with AMV BBDO, launched on Wednesday 3rd July with the “Bumper Book of Summer” a 140 page book, jam-packed with over 60 craft, nature, active and imaginative ideas and 20 tasty recipes that families can all do together. For just £5, customers will also get a DVD, bringing the activities to life plus a poster and scrapbook with 100+ stickers to document their summer of fun. 

 

To support the launch AMV BBDO have created an entertaining 30” ad.  The spot shows the kind of fun kids could be having this summer with the help of Sainsbury’s “Bumper Book of Summer”.  We see groups of kids playing inventive games outside, exploring on family trips away and creating mayhem in the kitchen whilst trying out new recipes.

 

The campaign looks to give parents ideas even within their communications. Press activity will have suggested activities for parents to pull out ; there will be treasure hunts in store using point of sale signage and there will be a wealth of interactive ideas available online.

 

On July 24th Sainsbury’s customers will also be able to go into stores across the UK to take part in the Nectar Double Value Exchange. Customers can redeem points worth double their value in exchange for a voucher to help make days out and fun activities more affordable, whether that’s at their local swimming pool, theme parks or meals out at Café Rouge and Bella Italia.
The entire Boredom Busters campaign will ensure Sainsbury’s customers can live well for less this summer.

The 30” ad and print campaign will run across national TV and titles for 6 weeks.

 

Project:    Boredom Busters
Client name & job title:    Sarah Warby, Mark Given, Laura Boothby, Kelly Attard
Creative Agency:    AMV BBDO
Copywriter:    Dave Buchanan
Art Director:    Mike Hannett
Agency Planner:    Pete Zazulka
Agency Account Man:    Richard Moloney, Will Oakes
TV Producer:    Yvonne Clayton
Media Agency:    PHD
Media Planner:    Charlotte Wells
Production Company:    Outsider
Director:    Owen Harris
Photographer:    Robert Hynde
Production Co. Producer:    Tex Travi
Post-production Company:    Finish

Edit House: The Quarry

Audio Post-production:    Wave