RPA Puts Racing at the Heart of Honda's High-octane Campaign

RPA's latest campaign, 'Racing at Heart,' links Honda’s diverse, high-performance motorsports program to production vehicles including the new Civic Type R and recently made its television debut.

The multi-channel campaign will include broadcast television, with the spot airing multiple times on NBC, ABC and ESPN sports programming, including during the NHL Conference Finals, Stanley Cup Finals, NBA Conference Finals and NBA Finals, during Red Bull Global Rallycross race competition, as well as on networks targeting performance-minded viewers such as Comedy Central, Spike TV, FX, among others. From a digital standpoint, www.racewithhonda.com is being overhauled and will serve as the destination hub of the racing campaign. It will also run on social.