senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Royal Mail's Latest Ad Makes Sure We Don't Forget Our Identity When Moving House

19/08/2019
Advertising Agency
London, UK
90
Share
M&C Saatchi looks beyond the old clothes and meaningless mementos that distract people from redirecting post

Bin or keep? It’s something everyone asks themselves when moving house. Old clothes and meaningless mementos are just a few of the many possessions we’ve long since outgrown and we are then made to decide if we want to bring them along with us.

Now, Royal Mail has tasked M&C Saatchi with raising awareness of one very important possession that is all too often neglected when moving house: your identity. With all the stress that comes with moving, consumers often forget to redirect their mail – which contains important pieces of your identity.


Directed by Tom Greens, the ad sees a husband and wife deciding what to keep and what to throw away before they move, with objects ranging from cowboy boots and a dolphin adoption certificate to a recorder and acorn. The spot ends with the reminder that while people are preoccupied with packing away objects, post may be forgotten, with Royal Mail adding: Before you decide what to take, think about what you might be leaving behind.

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from M&C Saatchi UK
Act FAST
NHS England
05/11/2024
13
0
The Great Grid Upgrade
National Grid
02/09/2024
25
0
Team GB
Dreams
28/05/2024
27
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0