In two months the globe's footballing elite are to head to Brazil for the ultimate gong: the World Cup.
Taking a slightly more sincere approach than 2010's 'Write the Future' campaign, Nike has launched 'Risk Everything'. The campaign's first ad follows England's Wayne Rooney, Brazil's Neymar and Portugal's Cristiano Ronaldo dealing with pressure-mounting commentary voices in their heads. Each player is fearful that they won't live up to their respective nations expectations and hopes.
The ad was created by Wieden+Kennedy Portland and directed by Jonathan Glazer through Reset and ends with an almost skull and crossbones-like campaign emblem with the Nike swoosh imprinted into the skull's head.
Credits
Client: Nike
Project: "Risk Everything"
Agency: Wieden + Kennedy
Creative Directors: Alberto Ponte / Ryan O'Rourke
Interactive Director: Dan Viens
Copywriter: Rick Herrera / Jeff Salomonsson
Art Director: Stuart Brown / Johan Arlig / Sezay Altinok
Producer: Andy Murillo
Executive Agency Producer: Matt Hunnicutt
Account Team: Karrelle Dixon / Alyssa Ramsey / Ricardo Hieber
Business Affairs: Karen Crossley
Executive Creative Directors: Mark Fitzloff / Susan Hoffman / Joe Staples
Production Company: Reset (representing Academy)
Director: Jonathan Glazer
Executive Producer: Simon Cooper / Jeff McDougall
Line Producer: Simon Cooper
Director of Photography: Barry Ackroyd / Alex Barber
Editorial Company: The Quarry and Rock Paper Scissors
Editors: Paul Watts / Mark Whelan
Post Producer: Shada Shariatzadeh
Post Executive Producer: Carol Lynn Weaver
VFX Company: The Mission
VFX Supervisor: Rob Trent
Flame Artist: Jan Cilliers
VFX Producer: Diana Cheng
Music+Sound Company: Original music by Squeak E Clean
Composer: Original music by Squeak E Clean; Justin Hori, Creative Director
Sound Designer: Johnnie Burn / Stephen Dewey
Producer: Carol Dunn for music
Mix Company: Barking Owl
Mixer: Brock Babcock
Producer: Whitney Fromholtz